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HOW TO IMPROVE YOUR KEYWORD RANKINGS

    The day I discovered that there was an actual method for getting thousands of monthly visitors from Google was the day I decided that I’ll commit my entire life in exchange for becoming some of the top SEO’s in the world.

    I was instantly blown away by the potential of delivering my content only to those that wanted it and soon I ended up spending every minute of my time reverse engineering the Google algorithm.

    Couple of months later, after a serious commitment to education and testing I ended up ranking # 1 in Google for couple of medium competition keywords that even some the top SEO’s in the business would straggle for.

    Most of my rankings were from brand news sites and the articles that I ranked the keyword for were reviews for famous products and almost all the keywords had over five thousands exact monthly searches. This brought me thousands of dollars from affiliate sales every month.

    After my achievements I had dozens of offers from fortune 500 companies to rank some of the most competitive keywords in their field and a lot of professional SEO’s have asked for my private consulting.

    It looks to me now that I never even realized how good I became until I started consulting other SEO’s. None of them were using my strategies and most of them never even heard of most of the ranking factors I was talking about.

    I felt like I wanted to help as many people as I could but then I realized that consulting wouldn’t leave me much time to deal with most of my upcoming projects.

    I’ll guide you through some of the aspects of it that would for sure improve your keyword rankings.

    STEP 1: KEYWORD RESEARCH

    By using the custom search in the “Keyword Planner” from Google AdWords find couple of low competition keywords with over 500 monthly searches. Make sure you’re targeting “all locations” and select “average monthly searches” lower (<) than 1000.

    Copy & Paste the remaining keyword ideas to use them in your article and as your anchor text in the future. All the keyword ideas are generated from a server that is strictly dedicated to the niche you’re targeting. What you will see is exactly what Google learned is relevant to the keyword you are targeting.

    STEP 2. COMPETITION ANALYSIS

    If your keyword is a “low competition” it doesn’t necessarily means that it’s easy to rank for it. The “cnn” keyword for example is “low competition” but that’s only because CNN.com is the only site that people would click on after typing that keyword.

    Install MozBar on your browser and check the first few sites ranking for your keyword. If the number of links for the ranking url are lower than 50 it means that you have very high chances for ranking between the first tree results.

    Another aspect you must be watching is domain authority. If all the results are from sites with DA higher than 50 and the entire sites are oriented around that single keyword it may be difficult to over rank them.  To do this use Majestic to check the anchor text diversity on their root domain.

    Another aspect you should be closely analyzing from your competition is the article itself:

    • Type (list, how to article, review, gallery)
    • Quality (amount, headings, subtitles, bullet points, graphics, videos)
    • Keyword mentions (content, url, title, meta description, category name, keyword variations, relevant keywords)
    • On Site SEO (site title, description, relevant content, category names, outbound links)

    STEP 3. ON PAGE SEO

    Once you gathered all the information from the competition create a better quality 1000 words article that contains your main keyword only once in the title, 2 times in the article, once in the url and once in the meta description. Make the url of the post an exact match of your targeting keyword.

    When creating the article make sure to use all the keywords from the keyword ideas list you made from the Google AdWords analysis. Use a lot of variations of your main keyword in the entire length of the content and link to few relevant sites if you have the option.

    STEP 4. ON SITE SEO

    If the keyword you are targeting is very important to your online business add it in your site title right after your brand name. If you can’t do that use relevant keywords instead that fit nicely with your brand name. You can also use relevant keywords in the site description.

    Publish your post under a category name that contains a single relevant keyword and make sure the category link is visible on your homepage.

    STEP 5. LINK BUILDING

    If your blog is few years old and has a decent DA you may even outrank your competition with a few internal links but if that’s not the case you must manually build couple of quality in-content links from relevant high authority sites. To get this kind of links you can either guest post or create the sites by yourself for free. I always recommend using the two options.

    You should have 2 types of links, the ones that link to your article url and the kind that link to your domain name. By this I mean that you need to associate your root domain with the type of article you will trying to rank for. Once you do that the rest of your links pointing to your article will be much more effective.

    Another important ranking actor is your anchor text. You must be very careful about the type and the number of keywords you use in it. Long phrases containing your keyword + your name + your domain name usually work much better for high rankings but you also must use the keywords that Google thinks are relevant to your article.

    Anchor text rules:

    • Your main anchor text link should always come from the first paragraph
    • 5% exact keyword anchor text in your links
    • 10% “exact keyword + domain name”
    • 15% “author name + exact keyword variation”
    • 30% no anchor text links
    • 20% domain name as anchor text
    • 15% (here, this link, this article, this post, read more…)
    • 5% exact keyword anchor text on nofollow links

    To give your links even more value it’s always better to also point to other relevant articles from high authority sites like Wikipedia. By doing this you will give your anchor text more trust and you’ll associate your domain with the second site you are pointing to.

    When building links you should always start slow with just couple of links per day. Once you’ll reach 50 or more you can start increasing your linking schedule to 10 per day until you get at #1 position in the Google SERP.

    STEP 6. SOCIAL ACCOUNTS

    Under a different name, create separate Facebook, Twitter, YouTube profiles just for your article URL and link from them. Make the titles of those profiles a variation of your main keyword and add a relevant description. Use this account to share your article also.

    STEP 7. WEB 2.0

    I know it seems like a lot of work but creating free web sites on some of the most popular web 2.0 sites is easier than ever and it’s free. The advantage of these free sites is the high domain authority, the different IP’s, and subnets variety.

    Create at least 10 web 2.0 sites with relevant subdomains and upload an original article on each of them. Use pictures and videos in the articles to increase the quality of your content and add another about me page to increase the content quantity.

    Here’s a list of some of the best web 2.0 sites:

    http://www.wordpress.com
    http://www.tumblr.com
    http://www.blog.com
    http://www.blogspot.com
    http://www.weebly.com
    http://www.tripod.com
    http://www.livejournal.com
    http://www.angelfire.com
    http://www.webs.com
    http://www.my.opera.com
    http://www.xanga.com

    STEP 8. ARTICLE DIRECTORIES

    Create a few relevant articles and upload them on free article directories sites like GoArticles under the news category. Use the author bio to create 2 anchor text links where the first points to your main url and the other to some of your web 2.0 sites you created previously.

    STEP 9. OTHER LINKS

    Create a few links from images, videos, graphics and pdf’s just to give your links a variety. If you really need some more links to rank higher you can also purchase couple of home page guest posts or comments links from fiverr.

    STEP 10. TIER 2 LINKS

    To improve keyword ranking you must increase the page authority of your web 2.0 pages and best way to do this is by purchasing some more comments links from Fiverr. Make sure they are all pointing to your article url instead of your web 2.0 subomain.

    This method could cost you some more money but this is the cheapest way to get high rankings without paying thousands of dollars for an SEO service that will never guarantee any rankings at all.

    PS: I don’t mention Private Blog Network because is a whole different ball game, soon I’ll release a high-level e-book that can help you rank easily and will be a whole new level for ranking in google.

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